Where my clients work
Someone's gotta say it:
You know you've got what it takes.
You're not here because you aren't resourceful or driven. You're here because you're smart enough to know that what got you to this level won't automatically get you to the next one.
Maybe you're the most capable person in the room — and somehow still waiting to be seen that way. Maybe you've been passed over for something you'd have rocked, or you're in a leadership role and feel the growing pains. Or maybe you're about to step into something big and you want to walk in ready, not just 🤞 hoping for the best.
Or maybe things are fine, technically. But 'fine' isn't what you're on this earth for.
That gap between your talent and your impact? It's closeable. And it's exactly what we work on.
You might be here because...
You've done everything right. And, it's still not translating.
The results are there. The recognition? Not keeping up.
You know your potential. You're not sure the right people do.
You want visibility, influence, and recognition on your own terms.
You're navigating something with real stakes — and you want to get it right.
A promotion conversation, a leadership transition, or an opportunity you don't want to miss.
You're good at your job. You're ready to be known for it.
You're skilled, but the path forward isn't as clear as it should be.
Something feels off, even when things look fine on paper.
There's a version of your career, and your life, that you haven't fully realized. Yet.
She helped me reimagine my future.
With Shira's guidance, I gained valuable insights about myself, my strengths, my blind spots, and she helped me reimagine my future. When I started exploring my next challenge after many years in a big corporate, I came across Shira's post. Her approach felt spot on for where I was at that moment. That journey led to a meaningful and successful transition. As a design-forward leader I was truly impressed by Shira's methods and her visionary thinking. She brings authenticity, care, and deep presence — not just during the process but even years down the road.
Product Design Director
This is for you if you'd like to...
- ✓Be recognized for the work you're already doing — by your manager and across the org
- ✓Lead with confidence in rooms where the stakes are high and the politics matter
- ✓Stop second-guessing your strategy and start operating like the leader you already are
- ✓Move into your next role, raise, and level of impact from a position of grounded clarity and confidence
- ✓Have a career that energizes you, not just a job that employs you
In just 10 minutes, our work together led to transforming my career trajectory in a way I could have only dreamed of before.
Senior Product Designer, returning client
Hey, I'm Shira Sneg
I'm a career and leadership coach for senior professionals and leaders in global tech. I built my practice around one question: what actually determines who gets seen, trusted, and moved forward at work?
I've spent 10+ years studying what creates career momentum and building evidence-based frameworks that turn talent into visible, recognized impact.
The story of how I got here, and what I've learned along the way, is what shapes my work.
I'm a career and leadership coach for senior professionals and leaders in global tech. I built my practice around one question: what actually determines who gets seen, trusted, and moved forward at work?
Hey, I'm Shira Sneg
I've spent 10+ years studying what creates career momentum and building evidence-based frameworks that turn talent into visible, recognized impact.
The story of how I got here, and what I've learned along the way, is what shapes my work.
Honestly, working with Shira was better than therapy.
She's supportive, understanding, and really knows how to guide you through the tough stuff. I came out of this process with a much clearer direction for my career and a solid plan for the next year.
Senior Product Manager
Here's where to start.
Free tools, a free conversation, or a program built around you.
Free
Career tools and resources
A growing collection of tools to help you get clear on where you are, where you're going, and what's in the way. Start whenever you're ready.
Explore the free tools →Free
Book a discovery call
A 20-minute conversation to figure out where you are, what you're working toward, and whether working together makes sense. No pitch, no pressure.
Book a call →Programs
Work with me
From a single strategy session to a full 3-month program — find the right starting point for where you are right now.
See how we work together →The research behind the work
Curious about the science behind my approach? Explore the research, data, and frameworks that inform why, what, and how I coach.
Learn about the methodology →Your people are your edge.
The frameworks here work just as well for teams as they do for individuals. If you're looking to develop leadership, run a strengths workshop, or support your people through a transition — let's talk.
→ Book a consult callIt allowed my team to really shine and highlighted each person's unique strengths. We still talk about it years later.
Shira's approach was not only refreshing but also incredibly effective. With Shira's expert guidance, we gained a deeper appreciation of what everyone brings to the table. The impact has been phenomenal — we're still buzzing with the strengths terminology, and I've seen a huge boost in my team's enthusiasm and confidence. They're more proactive, connected, and eager to take on new challenges.
Product Design Team Lead
Ready when you are.
Whether you want to start with a free tool, a conversation, or a session — there's a right first step for where you're at.
About
There's a point where doing more of what got you here stops working.
Hey, I'm Shira Sneg — career and leadership coach for senior professionals in global tech. I work at the intersection of behavioral science, organizational psychology, and strategic communication.
I know what it costs to be underestimated. I know what it takes to design your way forward. And I know that the tools that make the difference are almost never the ones anyone teaches you.
Chapter 1
I know what it feels like to do everything right and still not get what you want.
In the first year of my psych degree at UBC, I didn't get the role I'd been working toward. It wasn't just a job for me — it came with a housing discount, a clear pathway into my desired career, and what felt like the obvious next step. Andddd... it went to someone else. Instead of moving on, I got curious. What actually determines who gets seen, moved forward, and trusted with the opportunities everyone wants? These questions sent me down a years-long path. By the time I graduated, I'd led policy change in the university senate, managed teams, spoke at international conferences, and gave a TEDx talk.
2012
TEDx talk
"Are Millennials Oversensitive?" — on perception, generational bias, and productive conversations at work.
My approach
The work is grounded, practical, and built around you.
Want to see how it applies to you specifically?
If you're ready to close the gap between your talent and your impact, grounded in your strengths, your values, and what actually matters to you, let's talk.
Start with a free tool or a conversation.
Programs
Choose your starting point.
Whether you're figuring out what's next, growing where you are now, or entering a new role, we begin by identifying your strengths, workplace reality, and non-negotiables, and build from there.
And as things change and evolve along the way, as they often do, I move with you.
Not sure where to start?
Answer two questions to find the best fit for you.
Question 1 of 2
Is there something specific and time-sensitive you need to navigate in the next few weeks?
In just 10 minutes, our work together led to transforming my career trajectory in a way I could have only dreamed of before.
Senior Product Designer, returning client
What's your Career by Design's starting point?
The Career by Design Program is built around one consistent structure and four different entry points depending on where you're starting from.
Shira helped me transition from simply doing my job to stepping into a leadership role.
With her expertise, I was able to establish myself at a new professional level and bring my experience into sharper focus. As I prepared to take the next big step in my marketing journey, Shira helped me craft a thoughtful plan for my new role. She guided me in working with a multicultural team and prepared me to confidently engage with C-level executives.
Marketing Lead
Shira helped me turn the chaos in my head into a focused, organized, and precise product.
Working with Shira was a pleasure. It’s immediately clear that Shira is a people person and that your success is her success. She was happy to answer any question, went the extra mile, and ensured that we achieved a perfect result.
Senior Product Designer
Here's how we work together.
Three ways to engage — from a single session to the full program.
One session
Career Strategy Session
Targeted
Career Opportunity Sprint
Full program
Career Momentum Program
Sessions
1 × 90 min
3 sessions
11 sessions total
Duration
Once-off
1–3 weeks
~3 months
Strengths assessment
—
—
Gallup CliftonStrengths (all 34)
Tools and frameworks
—
Relevant to your situation
Full suite throughout
Async support
—
Sprint + 2 weeks after
Full duration
Adapts as things evolve
—
—
✓ If your situation shifts, we shift with it
Closing deep dive
—
—
2-hour forward-looking session
Bonus
—
Career positioning GPT for sprint duration (195 NIS value)
Same as sprint +
High value session, specific per program
Investment
680 NIS
1,800 NIS
From 6,800 NIS
The Career Strategy Session (680 NIS) applies toward the program investment if you decide to continue.
She helped me reimagine my future.
With Shira’s guidance, I gained valuable insights about myself, my strengths, my blind spots, and she helped me reimagine my future. When I started exploring my next challenge after many years in a big corporate, I came across Shira’s post. Her approach felt spot on for where I was at that moment. That journey led to a meaningful and successful transition. As a design-forward leader I was truly impressed by Shira’s methods and her visionary thinking. She brings authenticity, care, and deep presence — not just during the process but even years down the road.
Product Design Director
Common questions
How'd you like to work together?
Book a discovery call and we'll figure out your starting point together. Or jump straight in with a Career Strategy Session if you're ready to get moving.
What we know about careers, leadership, and why even the best people get stuck.
Tap any card to go deeper.
Shira uses research-backed methods to make strengths actionable — not hypothetical or vague.
I had several personal conversations with Shira, and participated in a workshop she did for one of the professional organizations I'm part of. Highly recommend Shira both for personal professional growth guidance and for managers who want to better understand and appreciate their team members and help them grow — as well as to become a better manager themselves.
Head of Analytics