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All experiments

All collapsed by default — expand what you want to see.

Option 1 — Independent column stacks (5th card centered)

You've done everything right. And, it's still not translating.

The results are there. The recognition? Not keeping up.

You're navigating something with real stakes — and you want to get it right.

A promotion conversation, a leadership transition, or an opportunity you don't want to miss.

You know your potential. You're not sure the right people do.

You want visibility, influence, and recognition on your own terms.

You're good at your job. You're ready to be known for it.

You're skilled, but the path forward isn't as clear as it should be.

Something feels off, even when things look fine on paper.

There's a version of your career, and your life, that you haven't fully realized. Yet.

Option 2 — Interleaved stacking (global z-order across columns)

You've done everything right. And, it's still not translating.

The results are there. The recognition? Not keeping up.

You're navigating something with real stakes — and you want to get it right.

A promotion conversation, a leadership transition, or an opportunity you don't want to miss.

Something feels off, even when things look fine on paper.

There's a version of your career, and your life, that you haven't fully realized. Yet.

You know your potential. You're not sure the right people do.

You want visibility, influence, and recognition on your own terms.

You're good at your job. You're ready to be known for it.

You're skilled, but the path forward isn't as clear as it should be.

LAB cohort open

🟢 Green — New / PositiveCTA: Button → /the-lab
New

The LAB is now open — join the next cohort of senior professionals.

Join now

Career by Design — Q2 spots

🟡 Yellow — Urgency / AnnouncementCTA: Button → Book fit call
Q2

3 spots open for Career by Design — Q2 intake closing soon.

Book fit call

Strengths Review — tertiary

🟢 Green — Soft intro to new offerCTA: Tertiary link → popup / payment

✦ Limited time: 2-hour Strengths Review — a focused deep-dive, no program commitment.

Learn more →

Informational only

🟡 Yellow — No CTA, just XCTA: Dismissible only

🌿 I'm on a short break July 1–10. Booking for new clients opens July 11.

Strengths Review — direct booking

🟢 Green — New offer, price visibleCTA: Button w/ price → payment link

New: 2-hour Strengths Review session — book directly, dive deep, no strings attached.

Book & pay — ₪800

Variant A — Circles (hover to reveal watermark icon)

These are a few of my favorite things

TLV tayelet walks

Matcha (or hot chocolate)

Quality time with my fave people

Improv workshops

Puns

Writing songs, just for fun

Strength workouts

Variant B — Blobs (hover to reveal watermark icon)

These are a few of my favorite things

TLV tayelet walks

Matcha (or hot chocolate)

Quality time with my fave people

Clever microcopy

Improv workshops

Puns

Writing songs, just for fun

Reading books

Strength workouts

Public speaking

CTA Hover Experiments — Each row shows the primary (green) + secondary (outlined) button pair. Hover to see the effect. All transitions are ≤250ms.

A — Scale lift (subtle float up)

B — Glow shadow (colour-matched halo)

C — Background shift (primary darkens, secondary tints)

D — Arrow / icon nudge (text stays, arrow shifts right)

E — Underline sweep (line draws across on hover)

F — Shimmer sweep (light reflection passes through)

G — Combined: scale lift + glow + arrow nudge (recommended starting point ✦)

H — Stardust ✦ (yellow sparkles follow cursor on hover)

Annotation Experiments — Sketch/scribble vibes, all adaptable from a single word to a full sentence. Animations trigger on load. Colors from the design system.

1 — Hand-drawn circle

SVG path draws itself with a slight pencil-texture noise filter. Wobbles slightly. Adds a pen-lift tail at the end.

Word
She knows how to leadership.
Phrase
The goal is to get seen and heard.
Sentence (word circled within)
You're talented and you know it — let's make sure the right people do too.

2a — Digital highlight

Clean geometric block slides in from left. Sharp, modern — like a text editor selection. Yellow or green from our palette.

Word
She's built for leadership.
Phrase
The whole point is to get seen and heard.
Sentence
You're talented and you know it — let's make sure the right people do too.
Green variant
The goal: get seen and heard.

2b — Human marker highlight

SVG parallelogram with a fractal-noise texture filter + two overlapping passes, drawn left-to-right. Feels like a yellow highlighter swept over the text.

Word
The word is leadership.
Phrase
We're here to get seen and heard.
Sentence
You're talented and you know it — let's make sure the right people do too.
Green variant
get seen and heard

3a — Digital strikethrough

Clean, sharp line slides in from left. Perfect for 'old thinking' / 'what you used to believe' moments.

Word
Stop settling for mediocrity.
Phrase
playing small isn't the answer anymore.
Red variant
wrong direction entirely.

3b — Sketchy / hand-drawn strikethrough

Two wobbly SVG paths drawn through the text with a noise displacement filter. Double-strike feel — like someone crossed it out with a pen.

Word
Forget waiting.
Phrase
hiding your potential ends here.
Red variant
playing it safe forever

4 — Text glow & pulse

The text itself changes — a static glow on load, or a continuous breathing pulse. No background, no marks. Pure typographic emphasis using the design system colors.

Static green glow
You've built something worth leadership.
Static yellow glow
The goal is to get seen and heard.
Breathing pulse (continuous)
get seen and heard
Full sentence with word pulsing
You're talented and you know it — let's make sure the right people do too.

Variant A — Rotating arc · Category labels

External move · New role · Internal growth · Leadership

External moveNew roleInternal growthLeadership

Where are you starting from?

Variant B — Rotating arc · Program names

Make Your Move · Own Your Onboarding · Raise the Bar · Lead Forward

Make Your MoveOwn Your OnboardingRaise the BarLead Forward

Find your track

Variant C — Orbiting pills · Category labels

Floating category badges orbit a central CTA button

External move
New role
Internal growth
Leadership
Book a call

Variant C2 — Orbiting pills · Program names

Program names orbit around a central CTA

Make Your Move
Own Your Onboarding
Raise the Bar
Lead Forward
Find your track

Variant D — Cycling word · Category labels

Single word fades in/out — rotating accent arc tracks the active item

What's your starting point?

External move

Variant D2 — Cycling word · Program names

Program names cycle with colour-matched rotating arc

What's your starting point?

Make Your Move