Hey fellow high achiever

Let's make breakthroughs happen

Leverage science, systems, and storytelling to design the sustainable growth you’re seeking—whether it's time for a bold next step or to build your legacy from within.

for Teams + companies

for individuals

Trusted by incredible people at

someone's gotta say it:

You know you've got what it takes. 

Even with imposter syndrome and lack of clarity creeping in now and then, you know you’re a high performer with the skills, vision, and drive to make progress and innovation happen. You’ve done it before, and you know that in the right conditions you can will do it again.

You just know that with the right support, you're more focused. The accountability and guidance helps you maximize your abilities and accelerate your path forward, taking your superpowers to the next level. And when you succeed without compromising who you are? Oh, everybody around you wins, too.

Say hi on linekedin

If you'd love to:

Own what makes you great and what you care about, and commit to leading with aligned action

Get crystal clear on your direction and follow your plan in 3 weeks (pivots and realignment welcome)

Rise to challenges with the resourcefulness and unwavering determination already in you

Grow, succeed and shine like the star you are without over- or underselling yourself

Then you're ready to lead with grounded growth

say hi on linkedin

MC'd, facilitated, lectured, and given interviews at

- R, Product Design Team Lead


With Shira’s expert guidance, we gained a deeper appreciation of what everyone brings to the table.

The impact has been phenomenal. We’re still buzzing with the strengths terminology, and I’ve seen a huge boost in my team’s enthusiasm and confidence. They’re more proactive, connected, and eager to take on new challenges.

If you’re looking to energize your team and enhance collaboration, I wholeheartedly recommend Shira’s workshop!

"Shira’s approach was not only refreshing but also incredibly effective. It allowed my team to really shine and highlighted each person's unique strengths. 

real results:

real results:

"Shira helped me turn the chaos in my head into a focused, organized, and precise product by asking the right questions and using her talent, knowledge, and experience. 

Working with Shira was a pleasure! It's immediately clear that Shira is a people person and that your success is her success. She was happy to answer any question, went the extra mile, and ensured that we achieved a perfect result."

- N, Senior Product Designer


real results:

"I felt my challenges in work to be less intimidating and the path towards improving my work life to be not only attainable but in alignment with my values.

Meeting with Shira brought many different and challenging aspects of my work life under spotlight, but in a productive and inspiring way. I was able to reflect on my business and see if and how my goals have changed over time. I found her analysis of my key career values to be spot on and her assessment on how I could achieve future goals to be helpful. 
THANK YOU!!!!

- I, Business Owner


My nonnegotiable: we own, leverage, and lead with your natural strengths and core values. I tailor my coaching to help you gain clarity for quick, yet sustainable ROI so you can set momentum and create the impact that you want in you personal and professional life.

With Individualization as one of my top 5 strengths, I'll always customize my recommendations to support your specific personal goals.

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Ready to accelerate your success?

Career Accelerator: Want to make a bold step in your current or new workplace? Ideal for role transitions or ongoing development, we craft your career via weekly to biweekly meetings.

Reclaim Sprint: Looking to make the next step in a new company? Ramp up confidently in 30 days, then get support until you sign the contract (and then some).

All packages include your full 34 strengths report ($60 value) + voice/text support (priceless. Some got jobs and promotions just with those!).

Programs Designed for value from the get-go

1:1 Momentum Coaching

book a kickoff session

We'll set a foundation by meeting for 1-1.5 hours where we'll get to know each other and see how we click. During the session, we’ll review where you’re at, where you want to be, and how you can best get there.

My mission is to equip you with lots of actionable value. The TL;DR:
Want more? Get a discount when you start a program.
Didn’t get it? Get a refund.
Got just what you needed? Also great.

Scroll down for info about my Momentum Guarantee 👇🏻

Surface-level activities like pizza parties and generic goal-setting won't propel your team to the next level. Transform your team into a high-performing collective through practical yet inspiring workshops and talks (plus, you can still order pizza).

Looking for 1:1 coaching for your people? Whether we do a bank of coaching hours or interweave workshops with personal coaching, I always:
1) Design the program with you, for you
2) Start with intro to strengths to build a strong foundation from Day 1.

Words shape experiences and culture. Let’s craft a brand story that resonates deeply with your people. While focused on getting value fast, we'll start from the ground up to foster the trust needed to drive growth and create a community of raving fans.

WORKSHOPS + SPEAKING

MOMENTUM COACHING

CULTURE-LED ORGANIZATIONAL COMMS

let's team up

i'm ready to partner

talk to me

Teams + Companies

- D, talk organizer at a tech unicorn

"I believe I speak for all of us who attended when I say it was both aspirational and grounding at the same time, and many of us are still wondering how you did it, but what we know for sure is that it made a lasting impression!"

From the humbling disappointment of not landing my dream job to becoming a Gallup certified career coach and verbal brand identity expert for top tech talent, my own journey has been one of growth.

Having faced both golden opportunities and challenges, like saying no to positions that'd over 2x my salary and starting my life and career from scratch overseas, all the way to winning national awards and championing organizational change, I've learned a thing or two about navigating the complexities of the modern workplace from a place of strength.



Hey, I'm Shira

say hi on linkedin

I'm dedicated to helping impact-driven professionals thrive authentically, overcome challenges strategically, and facilitate positive change. Together, we'll identify and leverage your strengths and values and use evidence-based strategies to cultivate success from a strong foundation.

Time and time again, I’ve seen that working this way doesn’t just help catalyze growth and bring revenue, but boosts confidence, productivity, innovation, collaboration, and connection even when things get tough–all because you’re doing it from an aligned, authentic place.

This is Grounded Growth:
A values-driven, strengths-rooted, future-proof way of life.




- K, Senior product manager

She’s supportive, understanding, and really knows how to guide you through the tough stuff. I came out of this process with a much clearer direction for my career and a solid plan for the next year."

"Honestly, working with Shira was better than therapy. 

Grounded Growth Strategy

Identify and work with your natural talents and values to create repeatable frameworks for success that feel good not just when you reach the top, but as you climb toward it. 

Unique Brand Voice Discovery

Uncover authentic values and craft a compelling story that resonates with employees and customers, driving belonging, loyalty and growth.

Human-Centered Change

Zero in on your core purpose through empathy and deep understanding to create a shared vision that fosters innovation, productivity, and employee satisfaction.

Aligned, Impactful Culture

Build a high-performance culture through collaboration and connection, ensuring everyone is invested in your shared goals. We’ll also make it fun.

My Expertise

The Strengths at Work Guide

the guide i give each of my clients, now in your hands

i'm ready for clarity

download for free

Your go-to guide about using strengths at work before you take the Gallup CliftonStrengths assessment so you can feel confident
and excited when you get your results

-M, Product designer

"Doing this session with Shira saved me about 2 months of personal reflections. She was highly invested in the process and was extremely accurate with her insights."

I am confident in my ability to give you with value, and I want you to feel at ease and satisfied when you make the decision to invest your time, money, and energy. 

For this reason, we'll start off with a 1-hour kickoff session.
If you want to proceed afterwards and I also see a good fit between us, a portion of your payment will go to whatever program or package you choose. 

If you don't feel like you got value from the meeting and it didn't meet your expectations, send me detailed feedback (so I can learn from your experience) and you'll receive a full refund. 

And if the Kickoff meeting was just want you needed to launch your momentum, that’s great too.

the momentum guarantee

book kickoff

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WORK TOGETHER

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