Hey fellow high achiever
Let's design your next breakthrough
Using science-backed systems and personalized strategy, we craft a momentum-driven career path that fuels your impact and wellbeing without sacrificing your ambitious goals.
for Teams + companies
for individuals
Trusted by incredible people at
someone's gotta say it:
You know you've got what it takes.
Even with imposter syndrome and lack of clarity creeping in now and then, you know you’re a high performer with the skills, vision, and drive to make progress and innovation happen. You’ve done it before, and you know that in the right conditions you can will do it again.
You just know that with the right support, you're more focused. The accountability and guidance helps you maximize your abilities and accelerate your path forward, taking your superpowers to the next level. And when you succeed without compromising who you are? Oh, everybody around you wins, too.
Guess what, that support? That's exactly what I do.
If you'd love to:
Own what makes you great and what you care about, and commit to leading with aligned action
Get crystal clear on your direction and follow your plan in 3-4 weeks (pivots and realignment welcome)
Rise to challenges with the resourcefulness and unwavering determination already in you
Grow, succeed and shine like the star you are without over- or underselling yourself
Then you're ready to lead with grounded growth.
check the programs
MC'd, facilitated, lectured, and given interviews at
- R, Product Design Team Lead
With Shira’s expert guidance, we gained a deeper appreciation of what everyone brings to the table.
The impact has been phenomenal. We’re still buzzing with the strengths terminology, and I’ve seen a huge boost in my team’s enthusiasm and confidence. They’re more proactive, connected, and eager to take on new challenges.
If you’re looking to energize your team and enhance collaboration, I wholeheartedly recommend Shira’s workshop!
"Shira’s approach was not only refreshing but also incredibly effective. It allowed my team to really shine and highlighted each person's unique strengths.
real results:
real results:
"Shira helped me turn the chaos in my head into a focused, organized, and precise product by asking the right questions and using her talent, knowledge, and experience.
Working with Shira was a pleasure! It's immediately clear that Shira is a people person and that your success is her success. She was happy to answer any question, went the extra mile, and ensured that we achieved a perfect result."
- N, Senior Product Designer
real results:
"I felt my challenges in work to be less intimidating and the path towards improving my work life to be not only attainable but in alignment with my values.
Meeting with Shira brought many different and challenging aspects of my work life under spotlight, but in a productive and inspiring way. I was able to reflect on my business and see if and how my goals have changed over time. I found her analysis of my key career values to be spot on and her assessment on how I could achieve future goals to be helpful.
THANK YOU!!!!
- I, Business Owner
real results:
"I’d done strengths and values work before, but this was different. The process helped me connect every decision—career or life—back to my core values in a way that stuck.
Even after a promotion, I found myself at a crossroads. I’m a proactive, introspective person, but I hit a wall. I knew I wanted to make a shift, but I couldn’t quite name the direction.
What made the difference wasn’t just reflection, but a clear, structured process.
We explored roles, industries, and career paths, and the prompts Shira offered pushed me to think more strategically.
The best part? I didn’t have to do it alone. I got to ping-pong ideas with someone who asked the right questions at the right time.
- O, Customer success team leader
You’ll own your goals and lead with your natural talents.
I tailor the process to help you move forward—quickly, sustainably, and in a way that has you feeling good during and in between sessions.
With Individualization and Strategic as two of my top 5 strengths, every client plan is systemically designed and thoughtfully personalized.
explore the programs
what sets this apart
Own your Onboarding: Show up and strategically position yourself as the key player you are to continually rise and make your mark.
Lead Forward: Strategically level up your leadership, influence, or role without adding noise. Clarify your next step, strengthen your presence, and lead in ways that get recognized across your team and beyond.
Programs Designed for value from the get-go
1:1 Momentum Coaching
Start with a focused program. Continue with ongoing support as needed—weekly, biweekly, or on-call as your career evolves. Many clients continue or return across different seasons in their career.
Ready to get started? Schedule a paid career strategy session and it'll be deducted from your career program cost when you continue.
take the next step
Plus
Clients often say I get their world—because I’ve lived it. I’ve worked across product, people, marketing and strategy in everything from large public institutions to fast-moving unicorns.
That meant collaborating daily with teams across R&D, customer success, marketing, and leadership. So when we work together, you don’t need to spend time over-explaining. I already understand the rhythms, tensions, and real-life team dynamics you’re navigating and we get to focus on your specific case.
book strategy session
Transform your team into a high-performing collective through practical yet inspiring workshops and talks.
Looking for 1:1 coaching for your people? Whether we do a bank of coaching hours or interweave workshops with personal coaching, I always:
1) Design the program with you, for you
2) Start with intro to strengths to build a strong foundation from Day 1.
Words shape experiences and culture. Let’s craft a brand story that resonates deeply with your people. While focused on getting value fast, we'll start from the ground up to foster the trust needed to drive growth and create a community of raving fans.
WORKSHOPS + SPEAKING
MOMENTUM COACHING
CULTURE-LED ORGANIZATIONAL COMMS
let's team up
i'm ready to partner
talk to me
Teams + Companies
- D, talk organizer at a tech unicorn
"I believe I speak for all of us who attended when I say it was both aspirational and grounding at the same time, and many of us are still wondering how you did it, but what we know for sure is that it made a lasting impression!"
From the humbling disappointment of not landing my dream job to becoming a Gallup certified career coach and verbal brand identity expert for top tech talent, my own journey has been one of growth.
Having faced both golden opportunities and challenges, like saying no to positions that'd over 2x my salary and starting my life and career from scratch overseas, all the way to winning national awards and championing organizational change, I've learned a thing or two about navigating the complexities of the modern workplace from a place of strength.
Hey, I'm Shira
learn more about me
I'm dedicated to helping impact-driven professionals thrive authentically, overcome challenges strategically, and facilitate positive change. Together, we'll identify and leverage your strengths and values and use evidence-based strategies to cultivate success from a strong foundation.
Time and time again, I’ve seen that working this way doesn’t just help catalyze growth and bring revenue, but boosts confidence, productivity, innovation, collaboration, and connection even when things get tough–all because you’re doing it from an aligned, authentic place.
This is Grounded Growth:
A values-driven, strengths-rooted, future-proof way of life.
- K, Senior product manager
She’s supportive, understanding, and really knows how to guide you through the tough stuff. I came out of this process with a much clearer direction for my career and a solid plan for the next year."
"Honestly, working with Shira was better than therapy.
Strategic, Authentic Messaging
Guide individuals and teams to clarify their value, communicate it with confidence, and position it where it counts – internally and externally, including across cultures. Messaging that moves careers and the business forward.
Scalable Systemic Thinking
Design tools, prompts, and end-to-end experiences digitally and in person that enable people and teams to cut through noise, create aligned decisions, and give their best via frameworks rooted in product thinking, behavior design, and organizational psychology.
Maximizing Everything Good
Work with strengths, not against them. Build momentum from the inside out through systems and experiences that are tailored to you, and support sustainable development individually, in teams, and across sites.
Culture + Growth by Design
Build and grow high-performance culture through experiential workshops rooted in organizational psychology that blend systems thinking, coaching, and team dynamics. I design experiences that cut through surface-level “team bonding” to build trust, clarity, and forward motion – on the ground and across leadership. It’s culture change with backbone (and yes, it’ll still be fun).
My Expertise
Humbly, my work in organizations wins awards
Find your
Career North Star
i'm ready for clarity
Designed to help you surface what actually fuels clarity, motivation, and sustainable momentum for *you*.
No generic career test results. Zero fluff.
Your tool for strategic career clarity, backed by behavioral science
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